OVER 200 SHOPZETU FASHION VENDORS CAN NOW REACH MORE THAN 7M M-PESA SUPER APP CUSTOMERS

Safaricom and Shopzetu Launch M-PESA Mini App

By Douglas Muriithi

Safaricom (NSE: SCOM) and Shopzetu

partnered to launch the Shopzetu Mini

App on the M-PESA Super App. The

Shopzetu Mini App will enable more than

7 million M-PESA Super App customers

to shop and pay for women and men’s

fashion across more than 200 vendors

within the app. Shopzetu will then

dispatch and deliver items to customers

countrywide within 3 days after making

an order. Customers will receive an

SMS with a link through which they can

track their orders once shipped.

“We are delighted to partner with

Safaricom and leverage their digital

and financial solutions to empower our

more than 200 partners. The Shopzetu M-

PESA Mini App expands our reach to more

than 7 million customers while also

providing Kenyans with access to a

trusted and reliable source for the

latest fashion trends,” said Marvin

Kiragu, CEO – Shopzetu.

M-PESA Customers can access the

Shopzetu Mini App under the “Services”

option on the M-PESA Super App.

“As part of our purpose to Transform

Lives, we are looking to empower

millions of entrepreneurs across the

country to grow their businesses and to

run them more efficiently. By

partnering with Shop Zetu, we will

enable hundreds of fashion business

owners to reach millions of customers

on M-PESA, while connecting our

customers with access to a wide variety

of trusted, affordable, and quality

fashion,” said Peter Ndegwa, CEO –

Safaricom.

Through this partnership, Shopzetu is

looking to enable its vendors grow

their market share by tapping into the

M-PESA’s Super App reach. Through the

M-PESA Mini Apps, Safaricom is looking

to support businesses on M-PESA,

especially SMEs, to have their own

Android and iPhone Apps without the

need to invest in most of the required

infrastructure and distribution. The

businesses benefit from Safaricom’s

marketing, distribution, and reach. The

M-PESA Super App currently has more

than 40 Mini-Apps, making it the

country’s leading Super App.

“More than 200 Shopzetu Fashion Vendors Can Now Reach Over 7 Million M-PESA Super App Customers”

Safaricom is the leading

telecommunication company in East

Africa. Our purpose is to transform

lives by connecting people to people,

people to opportunities and people to

information. We keep over 42 million

customers connected and play a critical

role in the society, supporting over

one million jobs both directly and

indirectly while our total economic

value was estimated at KES 393 Billion

($ 3.1 billion) for the 12 months

through March 2022.

Listed on the Nairobi Securities

Exchange and with annual revenues of

close to KES 298 billion ($2.5 billion)

as at March 2022. Safaricom provides

connectivity through wide range of

technology, 2G, 3G, 4G and 5G in

aggregate covering over 99% of Kenya’s

population.

We run the world’s largest mobile

payment system and Africa’s largest

Fintech, M-PESA, the world’s first

mobile money transfer system. By

empowering over 30 million customers to

transact, save or borrow money through

their mobile phone, M-PESA has driven

financial inclusion in Kenya to more

than 84% of the adult population from a

low of 25% and generated over KES

107.6 Billion ($920 million) in revenue

as at FY22.

Our subsidiary, Safaricom

Telecommunications Ethiopia, plans to

deploy world class network and services

in 2022, to contribute to Ethiopia’s

digital transformation.

Safaricom is an equal opportunity

employer, actively recruiting staff

from different backgrounds reflecting

the communities that we serve. We are

committed to equal gender

representation at all levels. Our

target is to achieve 50:50 senior

management gender parity by 2025.

As part of our ongoing commitment to

the Sustainable Development Goals

(SDGs), we continue to work towards

improving energy and resource

efficiency in our network and

facilities to reduce carbon emissions

and our fuel consumption. We remain

committed to becoming a Net Zero

carbon-emitting company by 2050.