SAFARICOM REWARDS BUSINESSES WITH M-PESA PROMOTION

Mpesa users to get motor vehicles as rewards . PHOTO / DOUGLAS MURIITHI

Businesses within the Country that uses mpesa as mode of clients payment to be rewarded by safaricom. PHOTO / DOUGLAS MURIITHI

Safaricom to rewards businesses with mpesa promotion. PHOTO / DOUGLAS MURIITHI

Safaricom Rewards Businesses With M-PESA Promotion

“8 Trucks, 16 Pickups Up For Grabs As More Businesses Turn To M-PESA”

By Douglas Muriithi

Safaricom launched a promotion that

will reward business owners on its Lipa

Na M-PESA and Pochi La Biashara

services. The promotion comes on the

back of increasing adoption of M-PESA

services by businesses across the

country.

More than 400,000 businesses accept

payments through Lipa Na M-PESA up from

170,000 in March 2020 with an additional

2 million small businesses using the

Pochi La Biashara service.

“Medium-sized firms and small businesses

form the backbone of Kenya’s economy

accounting for a third of economic

output and employing a majority of

Kenyans. In recognition, we are

celebrating and rewarding all business

owners accepting payments on Lipa Na M-

PESA and Pochi La Biashara through our

Biashara ni Lipa Na M-PESA Promotion,”

said Peter Ndegwa, CEO – Safaricom.

As part of the promotion, all businesses

on Pochi La Biashara and Lipa Na M-PESA

Business Till will earn 1 point for

every transaction of KSh. 50 and above

that they receive or pay out for the

next 8 weeks.

The points will qualify business owners

for weekly draws where they could win

one of 128 tuktuks, monthly draws where

they could win one of 16 Isuzu DMAX

pickups or the grand draw where they

stand to win one of 8 Fuso Canters.

The promotion will run across 8 regions

including Nairobi, Coast, North Eastern,

Eastern, Rift, Western, Nyanza and Mt.

Kenya. Each of the regions will award 2

tuktuks every week, 1 pickup every 4

weeks and 1 truck at the grand finale.

In addition, all business owners on

Pochi La Biashara can redeem their

points in exchange for cash at KSh. 1

per point. All business owners will also

be rewarded with up to 6 minutes of

talk time per day for the first three

qualifying transactions.

The promotion comes on the back of

Safaricom’s increasing push towards M-

PESA solutions for business, especially

SMEs and small businesses.

These include the M-PESA Business Till,

the M-PESA Business Super App and Pochi

La Biashara.

The M-PESA Business Till enables

business owners to use their Lipa Na M-

PESA collections to make payments and to

send money including to other M-PESA

Tills such as when paying suppliers, to

individuals such as when paying wages

and much more. Business owners can

equally withdraw to an agent or transfer

funds to a bank account.

The M-PESA Business Super App provides

entrepreneurs with a real time overview

of money coming in and payments made out

of their business. They can also make

payments through the Business Till

feature on the super app.

Pochi La Biashara is a solution aimed at

small businesses in where owners accept

payments through the M-PESA “Send

Money” option. It enables business

owners to separate their business

collections from their personal funds.

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