SportPesa Foundation donates sanitary towels. PHOTO /VERA SHAWIZA

SportPesa Foundation supports Heels4Pads to address Menstrual Poverty across the country



By Vera Shawiza


Milestone Games Ltd which trades as SportPesa has partnered with

Heels4Pads, an initiative by SisterSpeaks, to donate sanitary towels

worth Ksh200,000,  towards addressing period poverty and

supporting women’s health across the country.


The financial support is part of an internal initiative by SportPesa

employees who have donated heels in the past month, worth

thousands of shillings towards this initiative that batters the shoes

in exchange for menstrual pads, which are distributed to various

young women across the country.


“This initiative is driven by our staff. We are grateful they came

together to donate their shoes as part of supporting Heels4Pads. As

SportPesa we are matching our staff donation and will look to

continue partnering with this organisation as part of our larger

agenda to support women’s health across the country,” said

SportPesa Foundation’s project lead, Esther Matere.


“This partnership is one of many that SportPesa Foundation is

supporting to improve women’s health across the country.”


SisterSpeaks is a Kenyan-founded organization that runs various

programs to address women’s issues including working towards

reducing period poverty with its Heels4Pads initiative. Under this

project, ladies donate their high heels in support of purchasing pads

that are then distributed to young underprivileged women in

various areas across the country.


“Heels4Pads has a two-fold agenda where we capitalize on the

growing power of digital media and innovation to deconstruct

myths around menses through campaigns. We also advocate for

policy change and conduct social experiments and campaigns while

trading high heels with sanitary pads. For many women, high heels

are a confidence booster and we leverage this to fundraise. Often

women have many pairs of shoes, some of which they don’t wear

and are willing to donate for the cause,” said one of the founders,

Ms. Angela Waweru.


“This partnership, the direct financial contribution and the heels

from the Milestone SportPesa, will allow us to distribute pads to 400

girls the next two school terms.”  Added Ms. Waweru

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