Truecaller’s Bold Campaign Brings Awareness to Harassment
By Mary Kibe
Truecaller is a technology company of Swedish origin. They have
been present in Kenya and across the world for over 10 years now.
There commitment to technological innovation and bringing
technology to the masses is reflected in over 270 million active users
trusting us globally.
It is with great pride that they inform that Truecaller launched a
nationwide campaign titled #ItsNotOk aimed at supporting women
in acting against phone call/SMS based harassment. The campaign is
in continuation of the utmost priority to the safety of the women in
the country and is a testament to Truecaller’s relentless pursuit of
ideas that safeguard the interests of women through community-
Over the years, they have received countless complaints and
feedback on the issue of harassment through calls and messages.
Owing to the lack of research available on this topic and the
significant increase in the cases of harassment, they took on the
responsibility themselves. As per the latest edition of Truecaller
Insights: Understanding the Impact of Harassment Calls & SMS for
Women in Kenya , one in five women reported receiving
sexual or inappropriate calls, but only 2 out of 10 women have said
to have taken some action against harassers. In the list of actions,
they said , reporting to law enforcement or authorities there
a 6% dismal chance.
Today, over 1 million women in Kenya use Truecaller as their first
line of defence against calls and SMS based harassment. As part of
this edition of the campaign, they have taken up print publications
and outdoor sites to spread the message. The primary objective of
the campaign is to get more women to report such harassment, that
occurs through phone calls and SMS, to the right authorities without
any fear. The website: www.truecaller.com/itsnotok-ke has been the
resource centre for the campaign over the last few years and has a
wealth of information including the full report, resources on what
action women can take along with real and unscripted interviews of
real women from across the world who faced such harassment and
want to tell their stories.