By James Irungu
Since vivo Smartphone made its debut into the
Kenyan market a year ago, the brand has
thoroughly committed to product and
technology innovation that creates a more
immersive and comprehensive experience for
users.
With the introduction of the latest products, the
vivo V17 Pro, and the Y- series, the brand is
taping on factors such as affordability,
durability, reliability, responsiveness, and
performance. It also seeks to leverage on this
on the extensive range of smartphones to be
introduced in the market.
The quality quotient has always been high in
vivo phones. This applies to their camera and
battery capabilities in particular. The V17 Pro
was the first product to introduce a dual pop up
AI-powered cameras on the front while the Y-
series has been recognized for the battery
performance and affordability.
According to vivo Smartphone Kenya CEO Mr.
Arthur Xian, vivo’s penchant for innovation has
massively contributed to the acceptability of
the brand locally.
“Vivo has continued its innovative streak by
introducing several ‘firsts’ in one of the most
competitive consumer markets. From the
world’s first slimmest phone to the first in-
display fingerprint and many more. We have
exemplified our commitment to innovate and
adhere to our belief of constantly elevating our
user experience,” he said.
The brand, as a move to address the pinpoint
issues for customer satisfaction it has also
invested in market research to better
understand the trends, consumer demands, and
behavior.
“Kenya is a diverse market with a unique set of
consumers who have unique demands, we are
gradually progressing the basis of our
understanding of the market to fulfill the
consumers’ demands,” he said.
Vivo is committed to the Kenyan market and
looks forward to making the most of its
innovation and ingenuity to deliver user
experiences that Kenyan consumers love. The
company is also actively investing in offline
retail stores as a touch-point in Kenya to enable
customers to have the first-hand experience
with vivo smartphones.
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