African women to get more entrepreneurship skills

African women entrepreneurs invited to apply for groundbreaking programme

By Irina Pungaru


Women in Africa (WIA) invites women entrepreneurs to apply
for an intensive programme that will boost their businesse

and confidence.

The programme, WIA 54, is open to women from all African

countries. First launched in 2017, the programme promotes
women entrepreneurs in Africa who are at the early stages of

running a business.

In 2021, the programme will welcome 540 finalists who will

benefit from continental and global visibility; group
mentoring; networking with leaders and investors; and a
Virtual training bootcamp in which they will learn how to
pitch their business to potential investors, build a relationship

with investors, write a business plan and brand their products.

Applicants are invited to present their company and strategy

on the form on WIA’s website :


The deadline for applications is 5 May, 2021. Applications will

be judged according to social impact, innovation, business
plan, growth potential and the capacity of teams to implement

their plan.

A jury of patrons and WIA representatives will select 54 stars

from among the 540 finalists. WIA will invite the stars for a
customised support and training programme as well as

individual mentoring.

The African continent has the highest percentage of women

entrepreneurs in the world. Over a quarter of adult women in
sub-Saharan Africa are entrepreneurs. Women invest up to
90% of their income in education, health and food for their
family. Men only invest up to 40% of theirs. “Investing in
businesses led by women can transform societies,” said Aude
de Thuin, founder of Women in Africa. “We are aiming to help
women entrepreneurs to succeed and to become role models

for the next generation,” she added.

First launched in 2017, the WIA 54 Programme was initially

available to 54 women. For 2021, 540 women will take part. The
goal is to offer the programme to 10,000 women by 2030. The
WIA Programme is organised through WIA’s Endowment Fund,
WIA Philantropy.
Women in Africa was launched in 2016. Hafsat Abiola from
Nigeria is its current president. It is the foremost international
platform dedicated to the economic development and support
of African women entrepreneurs. WIA is dedicated to
developing programmes that women entrepreneurs need to

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