DIAMOND TRUST BANK PARTNERS WITH JUMIA FOR BLACK FRIDAY CAMPAIGN

DIAMOND TRUST BANK PARTNERS WITH JUMIA FOR BLACK FRIDAY CAMPAIGN

By Patience Chemjor

Diamond Trust Bank and Jumia announced a

partnership aimed at enhancing cashless

payment on the e-commerce platform when

purchasing during this year’s Black Friday

Campaign.

Jumia consumers will enjoy savings of up to

80% on millions of products on the Jumia App

during this year’s Jumia Black Friday dubbed

The Biggest Sale of the Year, set to kick off from

6th – 30th November. Additional discounts of

up to Ksh. 1,500 will be awarded to consumers

who shop using their DTB Mastercard or DTB

m24/7 app at checkout.

Jumia expects 25% of Kenya’s active internet

users to visit the platform during this year’s

Black Friday event to secure deals ahead of the

shopping season.

“Black Friday is the biggest sale of the year –

and all about saving customers money. We

expect the event to be very relevant for

customers, as people are feeling the economic

pressure of COVID-19, and looking for value. We

have been working closely with thousands of

partners to prepare the event this year, and are

happy to welcome DTB as Title Sponsor. In

addition to helping make Black Friday happen,

DTB is offering great value to our customers.

Those with DTB accounts will get additional

discounts when transacting with their cards.

Don’t forget the biggest deals will be exclusively

on the Jumia App – so download it now!” said

Sam Chappatte, Jumia Kenya CEO.

App-only deals will include discount vouchers,

flash sales, Free Delivery from top brands and

crazy give-aways (including a year’s rent and a

car).

“Our goal is to facilitate convenience and

safety for the consumer, by providing the DTB

digital payment services as they enjoy the

Jumia deals. Consumers interested in the deal

are welcome to open a digital account with

DTB, by downloading the DTB m24/7 app on the

Google Playstore or iOS App store, following the

steps outlined and within 5 minutes set up an

account to enjoy a discount of up to Ksh. 1,500

from DTB, in addition to the Jumia deals.” said

Farouk Khimji, DTB Head of Products and

Marketing.

“Existing DTB customers can also use their DTB

Mastercard or DTB mobile banking service at

check out to enjoy extra discounts” added Mr.

Khimji.

Jumia Black Friday has over the years been

widely seen to help digitize the economy –

providing a reason for customers to log on,

shop safely while social distancing & save time

and money.

Jumia is a leading e-commerce platform in

Africa. It is built around a marketplace, Jumia

Logistics, and JumiaPay. The marketplace

helps millions of consumers and sellers to

connect and transact. Jumia Logistics enables

the delivery of millions of packages through our

network of local partners. JumiaPay facilitates

the payments of online transactions for Jumia’s

ecosystem. With over 1 billion people and 500

million internet users in Africa, Jumia believes

that e-commerce is making people’s lives easier

by helping them shop and pay for millions of

products at the best prices wherever they live.

E-commerce is also creating new opportunities

for SMEs to grow, and job opportunities for a

new generation to thrive.

Diamond Trust Bank (DTB) is a leading regional

bank listed on the Nairobi Securities Exchange

(NSE). An affiliate of the Aga Khan

Development Network (AKDN), DTB has

operated in East Africa for more than 75 years.

DTB’s focus on the Small and Medium

Enterprises sector and commitment to

enhancing convenience for customers through

branch network expansion has driven the

Bank’s growth in recent years.