By Douglas Muriithi
NCBA rolled out a creative brand campaign that will demonstrate the
real-life impact of its brand promise on its customers. Dubbed Numbers
That Matter, the campaign is the customer’s story of real life meaning
behind the financial services solutions they have received.
Numbers that Matter is anchored in the fundamentals of the NCBA brand –
the spirit of “Go For it” and centers the customer’s take, with
authentic life moments that happened because they pursued their
ambitions.
Numbers that Matter. Features the customer at the heart of the
creative, celebrating the moments that matter to them by highlighting
the Numbers That Matter to them
And it Underscores NCBA’s commitment to its customers, allowing
customers to tell of the authentic and real moments that matter to them
Comes to life in a digital campaign that uses Numbers to tell the story
of important everyday moments for customers and connects NCBA customers
“We remain committed to keeping our promise to help our customers Go
For It.” said John Gachora, Group Chief Executive, NCBA. “The new
Numbers That Matter campaign will increase our ability to listen to our
customers, building on the bank’s tradition of stability and
reinforcing our commitment to offer our customers more choices.”
Added Gachora: “More than ever, we recognize customers want to engage
NCBA in different ways, and whichever way they want, they want us to
listen. Through the Numbers That Matter campaign, we will reach out to
our customer, emphasizing that we are listening and intent on helping
them Go For It.”.
“The Numbers That Matter is more than an advertising campaign. It’s a
culture shift initiative.”said Rosalind Gichuru, Group Director;
Marketing Communications and Citizenship, NCBA. “Through this
initiative, we bring to life small yet simple actions and behavior that
customers can appreciate while interacting with the NCBA brand.
The Numbers That Matter campaign will roll out immediately in the
Kenyan market, and at various times within the year across the other
NCBA markets in the region.
NCBA’s brand spirit Go For It was rolled out in October 2019 and the
regional bank has since focused on enhancing the customers’ experience
through supporting their ambitions.
The Numbers That Matter television brand film will be released on
Monday 25th January as part of the campaign launch. The release of the
product films will be done sequentially in Quarter 2 of 2021.
However, NCBA customers can expect to immediately share in the
excitement of the Numbers That Matter campaign by participating in an
immediate online launch experience dubbed “Behind The Numbers, The
Code”. Customers will have a chance to win gifts by finding the
significance in a few special numbers featured on the NCBA’s campaign
microsite.
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