NCBA DEPOSITORS TO WIN PRECIOUS GIFTS

NCBA Customers set to win gifts through newly launched numbers that matter.

NCBA DEPOSITORS TO WIN PRECIOUS GIFTS THROUGH NEWLY LAUNCHED, NUMBERS THAT MATTER

By Douglas Muriithi

NCBA rolled out a creative brand campaign that will demonstrate the

real-life impact of its brand promise on its customers. Dubbed Numbers

That Matter, the campaign is the customer’s story of real life meaning

behind the financial services solutions they have received.

Numbers that Matter is anchored in the fundamentals of the NCBA brand –

the spirit of “Go For it” and centers the customer’s take, with

authentic life moments that happened because they pursued their

ambitions.

Numbers that Matter. Features the customer at the heart of the

creative, celebrating the moments that matter to them by highlighting

the Numbers That Matter to them

And it Underscores NCBA’s commitment to its customers, allowing

customers to tell of the authentic and real moments that matter to them

Comes to life in a digital campaign that uses Numbers to tell the story

of important everyday moments for customers and connects NCBA customers

“We remain committed to keeping our promise to help our customers Go

For It.” said John Gachora, Group Chief Executive, NCBA. “The new

Numbers That Matter campaign will increase our ability to listen to our

customers, building on the bank’s tradition of stability and

reinforcing our commitment to offer our customers more choices.”

Added Gachora: “More than ever, we recognize customers want to engage

NCBA in different ways, and whichever way they want, they want us to

listen. Through the Numbers That Matter campaign, we will reach out to

our customer, emphasizing that we are listening and intent on helping

them Go For It.”.

“The Numbers That Matter is more than an advertising campaign. It’s a

culture shift initiative.”said Rosalind Gichuru, Group Director;

Marketing Communications and Citizenship, NCBA. “Through this

initiative, we bring to life small yet simple actions and behavior that

customers can appreciate while interacting with the NCBA brand.

The Numbers That Matter campaign will roll out immediately in the

Kenyan market, and at various times within the year across the other

NCBA markets in the region.

NCBA’s brand spirit Go For It was rolled out in October 2019 and the

regional bank has since focused on enhancing the customers’ experience

through supporting their ambitions.

The Numbers That Matter television brand film will be released on

Monday 25th January as part of the campaign launch. The release of the

product films will be done sequentially in Quarter 2 of 2021.

However, NCBA customers can expect to immediately share in the

excitement of the Numbers That Matter campaign by participating in an

immediate online launch experience dubbed “Behind The Numbers, The

Code”. Customers will have a chance to win gifts by finding the

significance in a few special numbers featured on the NCBA’s campaign

microsite.

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