By Patience Chemjor

Clients signed up with listed insurance

solutions provider Sanlam Kenya Plc’s Life

subsidiary, are set to enjoy monthly loyalty

rewards against their prompt premium


In a unique loyalty scheme rolled out buy

Sanlam Life, Life insurance policyholders, will

earn monthly rewards in the just-unveiled

Sanlam Premium Rewards programme.

Speaking when he confirmed the launch of the

loyalty scheme, Sanlam Life Acting CEO Kevin

Mworia said Sanlam Premium Rewards is an

exclusive rewards programme for Sanlam Life

Insurance clients. Club members, he said, will

enjoy monthly discounts at local supermarkets,

food outlets and pharmacies, as well as free

round the clock access to Wellness benefits

and Emergency support services.

“All our Sanlam Life Insurance policyholders

qualify for the Sanlam Premium Rewards

benefits every month, as long as their policy

remains active,” Mworia said, adding that,

“Sanlam Life clients paying their monthly

premiums every month will access a life full of

rewards as they keep earning monthly rewards.”

To deliver the Sanlam Premium Rewards

Loyalty scheme, Sanlam Life has partnered

with on-demand courier services provider Glovo

and healthcare retailer Goodlife with more

reward partners coming soon. The retailers are

providing discount vouchers to be redeemed in-

store or online for groceries, household and

electronic products.

Active Sanlam Life Insurance policyholders

qualify for the Premium Rewards benefits,

which is effective every month from November

2020, as long as their policy remains active.

They will receive their first monthly reward

within 48 hours of the first successful premium

collection. Consistent premium payments will

also earn customers discount vouchers from

select retailers as rewards for ongoing monthly


Non-customers are encouraged to sign-up for a

Sanlam Life Insurance policy to qualify for the

Premium Rewards programme. All that is

required is a monthly premium payment to keep

the policy active and earn rewards monthly.

The Sanlam Premium Rewards Emergency and

Wellness services are accessed via a dedicated

Telephonic Assist Line (+254 20 513 8200) or e-

mail (

The discount vouchers will be sent by SMS to

qualifying policyholders, every month, within 48

hours of successful premium payment.

Vouchers are redeemed online or in-store at the

selected discount partner outlet.

The Premium Rewards benefits remain in force

for as long as the customer policy is active.

Should the policy lapse, the premium benefits

access will expire.

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