SportPesa Foundation supports Heels4Pads to address Menstrual Poverty across the country
By Vera Shawiza
Milestone Games Ltd which trades as SportPesa has partnered with
Heels4Pads, an initiative by SisterSpeaks, to donate sanitary towels
worth Ksh200,000, towards addressing period poverty and
supporting women’s health across the country.
The financial support is part of an internal initiative by SportPesa
employees who have donated heels in the past month, worth
thousands of shillings towards this initiative that batters the shoes
in exchange for menstrual pads, which are distributed to various
young women across the country.
“This initiative is driven by our staff. We are grateful they came
together to donate their shoes as part of supporting Heels4Pads. As
SportPesa we are matching our staff donation and will look to
continue partnering with this organisation as part of our larger
agenda to support women’s health across the country,” said
SportPesa Foundation’s project lead, Esther Matere.
“This partnership is one of many that SportPesa Foundation is
supporting to improve women’s health across the country.”
SisterSpeaks is a Kenyan-founded organization that runs various
programs to address women’s issues including working towards
reducing period poverty with its Heels4Pads initiative. Under this
project, ladies donate their high heels in support of purchasing pads
that are then distributed to young underprivileged women in
various areas across the country.
“Heels4Pads has a two-fold agenda where we capitalize on the
growing power of digital media and innovation to deconstruct
myths around menses through campaigns. We also advocate for
policy change and conduct social experiments and campaigns while
trading high heels with sanitary pads. For many women, high heels
are a confidence booster and we leverage this to fundraise. Often
women have many pairs of shoes, some of which they don’t wear
and are willing to donate for the cause,” said one of the founders,
Ms. Angela Waweru.
“This partnership, the direct financial contribution and the heels
from the Milestone SportPesa, will allow us to distribute pads to 400
girls the next two school terms.” Added Ms. Waweru
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